العناصر التيبوغرافية في مطبوعات أغلفة ادوية الأعشاب العراقية

Abstract EN

The research includes three chapters: The first chapter deals with the research problem, which is summarized in the following question: What are the typographical elements in the publications of the covers of Iraqi herbal medicines? The importance and objective of the research, which is to identify the typographical elements in the publications of herbal medicine covers, as well as the limits of the research.

The second chapter deals with the theoretical framework that deals with three topics: (Typographical elements), (Publications design) and (Designing herbal medicine covers), and the third chapter deals with the research method, which is descriptive and analytical.

The research community consisted of 12 samples and the research sample amounted to 6 samples and the research tool, which are several axes adopted from the theoretical framework, then analysis and results, the most important1- It appeared that the simplicity in the design of the cover form did not achieve its goal of its design, as the non-observance of the proportions between the textual elements led to their lack of coherence, especially in the part related to the texts.2- The final output of the design was weak, especially in the part that relates to texts sometimes or pictures at other times, despite the quality of its printing.

Then recommendations and suggestions