Le subliminal au service de la publicité : analyse pragmatique des messages subliminaux
Other Title(s)
Subliminal at the service of advertising : a pragmatic study of subliminal messages
الرسائل الخفية في خدمة الإعلانات : دراسة براغماتية للرسائل الخفية
Joint Authors
Source
Journal of Arabic Language Sciences and Literature
Issue
Vol. 13, Issue 2 (30 Sep. 2021), pp.477-488, 12 p.
Publisher
University of Shaheed Hama al-Akhdar in Wadi Faculty of Arts and Languages
Publication Date
2021-09-30
Country of Publication
Algeria
No. of Pages
12
Main Subjects
Topics
Abstract EN
In this paper, we propose to analyze, from a pragmatic point of view, the subliminal perception through videos and advertising images of Algerian or other productions whose aim is to influence the subconscious.
Our analysis focuses on the study of a varied corpus of advertising productions with subliminal messages and consists in showing the forms of subliminal messages as well as the various constructive strategies of the subliminal image.
But we will also approach a relatively recent concept, the "act of the image", inspired by the language acts of Austin and Searle.
Abstract FRE
Dans cette contribution, nous nous proposons d'analyser, d'un point de vue pragmatique la perception subliminale à travers des vidéos et images publicitaires de production Algérienne ou autres dont le but est d'influencer le subconscient, Notre analyse porte sur l'étude d'un corpus varié de productions publicitaires comportant des messages subliminaux et consiste à montrer les formes des messages subliminaux ainsi que les diverses stratégies constructives de l'image subliminale.
Par ailleurs nous aborderons un concept relativement récent, dit “l'acte de l'image”, inspiré des actes de langage d'Austin et Searle.
American Psychological Association (APA)
Fizza, Ikram& Moualek, Kaci. 2021. Le subliminal au service de la publicité : analyse pragmatique des messages subliminaux. Journal of Arabic Language Sciences and Literature،Vol. 13, no. 2, pp.477-488.
https://search.emarefa.net/detail/BIM-1272374
Modern Language Association (MLA)
Fizza, Ikram& Moualek, Kaci. Le subliminal au service de la publicité : analyse pragmatique des messages subliminaux. Journal of Arabic Language Sciences and Literature Vol. 13, no. 2 (Sep. 2021), pp.477-488.
https://search.emarefa.net/detail/BIM-1272374
American Medical Association (AMA)
Fizza, Ikram& Moualek, Kaci. Le subliminal au service de la publicité : analyse pragmatique des messages subliminaux. Journal of Arabic Language Sciences and Literature. 2021. Vol. 13, no. 2, pp.477-488.
https://search.emarefa.net/detail/BIM-1272374
Data Type
Journal Articles
Language
French
Notes
Includes bibliographical references : p. 487-488
Record ID
BIM-1272374
