Marketing ethics and competitiveness : an empirical study of small and medium sized firms in Algeria

Abstract EN

In recent years, business ethics (honesty, responsibility, fairness, respect, transparency, citizenship) have gained great importance inmarketing practices, as ethics programs can be profitable and help build long-term marketing relationships.

The main purpose of this study is to examine the influence of applying marketing ethics on competitiveness among the small and medium sized enterprises (SMEs) in Algeria.

To achieve this goal, a questionnaire was administered to a sample of (431) managers of SMEs, using the SPSS program to ensure the statistical analysis of the data.

The results have shown the presence of a statistically significant influence of marketing ethics on the competitiveness of the Algerian SMEs.