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أثر التسويق الوردي على قرار الشراء لدى طالبات كلية المجتمع للبنات بخميس مشيط
Other Title(s)
The effect of pink marketing on the purchase decision of female students of the Community College for Girls in Khamis Mushayt
Author
Source
المجلة العالمية للاقتصاد و الأعمال
Issue
Vol. 10, Issue 3 (30 Jun. 2021), pp.602-613, 12 p.
Publisher
Refaad Center for Studies and Research
Publication Date
2021-06-30
Country of Publication
Jordan
No. of Pages
12
Main Subjects
Abstract EN
The study aimed to identify the impact of pink marketing on consumer purchasing decisions among female students of the Community College in Khamis Mushait and to identify the obstacles, advantages and benefits of pink marketing, and to test the study hypotheses, the descriptive analytical approach was used based on aquestionnaire (attached in the appendices) that was distributed to a selected sample of female students Community College in Khamis Mushait272 questionnaires, and after analyzing it, it was concluded that the value of (R2) coefficient of determination is equal to 0.66, which means (pink marketing) explains what 66 % of the purchase decision is, which indicates that there are other factors whose impact is equivalent to 44 % .
And that the coefficients of the path from pink marketing to the purchase decision is equal to 0.842, which is a statistically significant level of 0.5, and the study also recommended including pink marketing in the marketing curriculum at King Khalid University, and training students on how to benefit from directing the purchase decision through pink marketing for the women's community in the Asir region.
Through small projects that offer pink products.
American Psychological Association (APA)
كرتات، رقية محمد محمد أحمد. 2021. أثر التسويق الوردي على قرار الشراء لدى طالبات كلية المجتمع للبنات بخميس مشيط. المجلة العالمية للاقتصاد و الأعمال،مج. 10، ع. 3، ص ص. 602-613.
https://search.emarefa.net/detail/BIM-1272815
Modern Language Association (MLA)
كرتات، رقية محمد محمد أحمد. أثر التسويق الوردي على قرار الشراء لدى طالبات كلية المجتمع للبنات بخميس مشيط. المجلة العالمية للاقتصاد و الأعمال مج. 10، ع. 3 (حزيران 2021)، ص ص. 602-613.
https://search.emarefa.net/detail/BIM-1272815
American Medical Association (AMA)
كرتات، رقية محمد محمد أحمد. أثر التسويق الوردي على قرار الشراء لدى طالبات كلية المجتمع للبنات بخميس مشيط. المجلة العالمية للاقتصاد و الأعمال. 2021. مج. 10، ع. 3، ص ص. 602-613.
https://search.emarefa.net/detail/BIM-1272815
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن ملحق : ص. 613
Record ID
BIM-1272815