تطوير تسويق Gamification باعتماد تكنوستراتيجية إدارة المعلومات : دراسة تحليلية لآراء عينة من موظفي شركة آسيا سيل-فرع كربلاء المقدسة

Abstract EN

The research aims to uncover the relationship that binds the two variables between them, namely (Gamification Marketing and Technology Information Management) in the productive companies, namely the Asia Cell Company - the Holy Karbala Branch, as the cognitive importance of the research was represented in shedding light on the modern concepts that service companies can contribute to Improving its business and attracting the customer in addition to achieving a high level of competition.

Most of the marketing companies have been interested in the cognitive aspects of the information management technology, as this approach has become important in drawing up their marketing policies and strategy, and these companies are trying hard to implement these visions and ideas in the field reality of their work and thus achieve organizational excellence and success by competing, and the main question of the study was (if they can The companies apply the technology of information management.

Gamification marketing will be developed.

The importance of our research emerged from the motivation of the marketing research company to keep pace with the marketing development and the possibility of using the technology of marketing development (Gamification) as an important variable in changing the customer’s relationship with the marketing company.

By submitting an electronic questionnaire prepared for this purpose, 70 individuals participated in this questionnaire, and the analytical results showed that the technology of information management affects the marketing of (Gamification) in a positive way.

The research concluded that the availability of financial resources is one of the conditions for achieving Gamification marketing, and because this marketing needs media financing, advertising, or public relations documentation, since these activities need to provide necessary financial amounts and can be determined as a percentage of the company's profits and allocated to these activities.

Recommend to reinforce the availability of the technological infrastructure in developing new systems to work in the company and facilitating the process of communication and cooperation among the various divisions and units of the company