استراتيجية الاتصال و دورها في إدارة أزمة و باء كورونا في المؤسسة الاقتصادية : دراسة ميدانية على مؤسسة اتصالات الجزائر " فرع ولاية الطارف"

Abstract EN

The objective of this field study is to examine the extent to which the communication strategy can effectively manage the crisis of the Corona epidemic in the economic institution and to explore how the Algeria Telecommunications institution, the field of study, can successfully overcome the crisis.

At the end of the study, we came up with a set of basic findings, the most important of which is that the Algerian Telecommunications Corporation, by relying on an effective communication strategy, has managed to manage the crisis of the Corona epidemic, despite its severity and risk reduction.