تجليات التسويق السياسي عبر نماذج الخطاب البصري : دراسة سيميولوجية لصور و شعارات الحملة الانتخابية لمترشحي رئاسيات 2019

Abstract EN

The Visual Discourse as a communicative system with its linguistic and iconic connotations, constitutes an important actor in achieving persuasion and the goals of visual communication, which makes it one of the influential tools used by political marketing aimed at target audiences; This can contribute to the success of political marketing campaigns, especially those related to electoral behavior; Within this context, the study examines the issue of manifestations of political marketing through political images and slogans in Algeria, as it relied on analyzing a sample of pictures and slogans that were approved by the 2019 presidential election candidates; The study found that political marketing campaigns rely mainly on visual discourse in building their strategies by employing political images and slogans to ensure access to the largest number of recipients and influence them.