أهمية العلاقات العامة في الترويج الخدماتي في المؤسسة الجزائرية : دراسة ميدانية بمؤسسة موبيليس -ولاية غليزان

Abstract EN

This study examined the importance of public relations in the promotional process and its contribution to managing the reputation of service institutions, Mobilis corporation was a model for our study, we decided to use the analytical survey method for its suitability to the subject of the study, and our reliance on the interview tool as a technique for gathering information, relying on This is based on an intentional (12 items).

the results of the study indicate that Mobilis used the means of communication through which its services are promoted between what is traditional (flyers, posters, advertisements) and the modern by transferring its contents via Web 2.

0, and that the institution under study attaches importance to the public relations function.

By relying on it as a tool for promoting and marketing its services and improving its image with its fans, which guarantees its continuity in light of competitiveness.