الإعلام الجديد و دوره في تطوير الإبداع و التنمية المستدامة

Abstract EN

This research deals with the subject of the new media and its role in the development of creative abilities that can be directed towards achieving sustainable development, which is a very important topic, because it is looking at the most modern global phenomena and most influential in the social relations and cultural systems, and economic and political choices, that is communication and new media phenomena thatstormed various areas of our daily lives, and interfered heavily in making and guiding our development policies.

This research aims to highlight the ways in which we can invest from developments in new media technologies to employ them in development of the creativity and innovation fields, and to realize sustainable human development, which has become a central requirement to contemporary development trends, while at the same time become a cultural challenge for every society that aspires to progress and development.

In order to achieve the results of this study, I use the descriptive and analytical approach; through the available data collection about the variables of the study and its classification and its analysis, and through the interpretation of the correlative relationships between them.

Therefore; this topic will be discussed through the following points: First: Conceptual and theoretical framework of the study.

Second: the new media and the development of creativity.

Third: the new media and its role in sustainable development