إسهام الصنوترجمة في فهم سيميائيات الخطاب الإشهاري و ترجمته

Abstract EN

The world has evolved in different fields.

Within this development, the role of the translator has increased as an intermediary that moves and adapts to the requirements of the discourse and the medium to which it is transferred.

Today, the translator is no longer the encyclopedic intellectual who is capable of transferring linguistic signs from one language into another.

He is an experienced creator who translates a discourse into a specialized field, enabling him to understand the meaning of the discourse that refers to the coherence of signs within advertising.

Advertising translation supposes an effective transfer of Adverts in which different types of signs are used.

Thus, the translator actualizes the fact that advertising discourse is a combination of linguistic and iconic styles, he pays attention to their integration in the process of moving from language A to B.

The translator of Advertising faces a new challenge in the field of translation, it about a communicative act.

This is in addition to the methods used in the construction of advertising and use of various types of signs, Actually, it is possible to invest semiotics in the field of advertising translation because they determine precisely the meaning and the impact, which can be extracted from the cohesion and integration of various signs, which is the subject of paratranslation.