توظيف "فيس بوك" في الرقابة الشعبية لحماية المستهلك : دراسة تحليلية مقارنة بين صفحتي Don't shop here-Consumer Reports

Abstract EN

The study aims to find out how Facebook is used in self-censorship by the consumer using the comparative application on the Don't shop here and Consumer reports pages as two different models.

The current study belongs to descriptive studies that aim to analyze protection strategies and awareness methods used by popular censorship through the official pages (the study sample) to protect and guide the consumer using the electronic word of mouth model.

The study also relied on the survey method as one of the descriptive methods capable of studying the current facts related to the nature of the phenomenon of digital censorship.

The most important results of the study are the following: 1- Both pages using the dialogue communication strategies necessary to support the electronic word of mouth.2- consumer protection for a fair and equitable market is the strategic goal of both pages, and they differed in the operational goals according to the social and cultural context of both societies.3- The semantics of the terms of the communication message used on both pages revealed the difference in the culture of both the Egyptian and American peoples in terms of the extent of adherence to publishing laws and ethics.4- There are clear differences in the strategies used for consumer protection, as conducting research, and testing products by experts was the primary strategy used by Consumer reports, while monitoring the markets and highlighting violations were the most important strategies used by Don't shop here to protect consumers.