تقييم الآداء الإعلامي للمواقع الدينية و الإخبارية حول وثيقة الأخوة الإنسانية

Abstract EN

The value and importance of the document on human fraternity is; Because it was issued in the name of the greatest religious symbols in our world; Represented by the eminence of the Grand Imam, Dr.

Ahmed Al-Tayeb, Sheikh Al-Azhar, and His Holiness, Papa Francis, Papa of the Catholic Church, and websites have an important role in highlighting the importance of the document's topic, especially in official religious and news websites, as well as the means of communication used by newspapers and websites
 The problem of the study came that despite the widespread interest in it on the websites of Al-Azhar and the Catholic Church, and the Egyptian and Arab news websites during the study period, the number of followers and interactions on these sites was not of the size of the global event, and the research aims mainly to evaluate the media performance of some important websites Which dealt with the signing of the human fraternity document, such as (Al-Azhar electronic portal - the Catholic Church in Egypt - Al-Ahram portal - Al-Masry Al-Youm - Al-Youm Al-Sabea - Al-Ittihad - Al-Bayan - Al-Ain Al-Ekhbaria) through analyzing the arts, frameworks, reference, central characters and techniques used in these sites
The study found a set of results, the most important of which are: There is a statistically significant relationship between the number of interactions and the number of topics at the Al-Azhar site.

The sites of the study sample agreed that the interest at the beginning of the signature and in the memory of the document, and the most prominent figures appearing at the study sites was the personality of Sheikh Al-Azhar, the most prominent journalistic art used is the news The journalist was in all study sites except the Al Bayan and Al Ain sites, and about the means of communication, YouTube had a statistically significant effect in its relationship to the number of interactions on all study sites except for the statement.

The effect of Facebook was also statistically significant on all sites except for Al-Ittihad, and the use of the Instagram application appeared on the sites.

The Emirates News (Al-Ittihad, Al-Bayan, Al-Ain) in addition to the Al-Ahram website, and Al-Youm Al-Sabea came more use of modern presentation techniques for the news of the Human Fraternity Document (Infographic) that had a statistically significant impact on the number of interactions and the most prominent framework in religious sites.

The study sample is fighting extremism with a statistically significant effect.

This confirms the importance of these sites affirming the document's most important principles of rejection of violence and the fight against violence Extremism is one of the most important frameworks used to spread the human fraternity document
It was found that the news sites are the most followed-up in general among the study audience, compared to the religious sites that are the least closely watched.

The SWOT analysis revealed that the most important strengths are the central figures such as Sheikh Al-Azhar and the Papa, and the use of social media such as Facebook, YouTube and Twitter, and the most prominent weaknesses are the lack of diversity in the use of journalistic arts and the frameworks used and reference in the document.

While the most important opportunities are the confidence that the study sites enjoy as an important information source, whether religious or news, and finally the most prominent competition threats to the media lead for prominent events, and the disparity in the material and human capabilities between the study sites