العلاقات العامة بين الاتجاهات و المنطلقات الفلسفية و مرتكزاتها الأخلاقية : شركة Johnson and Johnson نموذجا

Abstract EN

Public relations activity is an activity practiced by man since ancient times as a means to achieve coexistence, understanding and harmony.

Rather, it goes beyond meeting the needs of the individual and society and striving to address the problems arising from the nature of those conditions and their complexities that occur.

Thus, public relations became an expression of the interaction of individuals with each other, until it became a science and an art in itself that has the foundations of its components and rules for dealing, but rather moral foundations.

To maintain the cohesion of the internal audience and to promote a positive image of it to the external audience.

What are its philosophical starting points and modern trends ?