Electronic advertising in the modern communication environment

Abstract EN

In this article we will try to cast light on a topic related to financing new methods and the financial revenues that various institutions derive from the electronic advertising resource in the context of the modern communication environment, regarding what has become the importance and increasing uses of electronic advertising in due to the development of communication technology field, and whereas institutions working in information and virtualization domain, such as the "Facebook" Foundation, for example that led to reaping huge profits (more than 333 million dollars annually) to outperform the mothers of the international institutions working in the oil fields, war industries and others.

Through this brief presentation, we look forward to presenting a cognitive and empirical treatment of electronic advertising phenomenon and its relationship with modern communication, therefore we formulate our article issue as follows: What role does electronic advertising play in socio-economic contexts thanks to the opportunities offered by modern communication?