أثر التفكير الإبداعي على التخطيط الاستراتيجي : دراسة ميدانية في شركات الاتصالات العاملة في الأردن

Abstract EN

The impact of creative thinking on strategic planning, a field study in telecommunications companies operating in Jordan.

by: Alia Kourad This study aimed to identify the impact of creative thinking on strategic planning in telecommunications companies operating in Jordan.

The study targeted three telecommunications companies: Zain, Orange and Umniah.

The study used the descriptive analytical approach, and the research community consisted of (3) telecommunications companies operating in Jordan, and distributed (287) questionnaires to managers in these companies from the level of senior and middle management and retrieved (210) questionnaires from them, while ten questionnaires were excluded because they were not suitable for analysis.

Thus, the number of valid questionnaires for analysis reached (200) questionnaires, at a rate of (69.

6%) of the total distributed questionnaires.

To achieve the objectives of the study, a two-part questionnaire was developed, the first part includes questions about demographic and functional characteristics.

While the second section included (20) paragraphs that measure the availability of creative thinking in its four dimensions, and the third section measures the level of strategic planning and consists of (15) paragraphs.

The study concluded that the level of creative thinking and strategic planning in the telecommunications companies operating in Jordan came to a high degree, and that there was a statistically significant effect of creative thinking on strategic planning in its dimensions.

The study recommended that telecommunications companies in Jordan should continue to enhance the level of creative thinking in its dimensions, by adopting the approach of fluency, flexibility, originality, and sensitivity to problems, and that the creative thinking approach be consistent with the strategic planning of telecommunications companies in Jordan, as well as focusing on providing a work environment that adheres to In which all employees from different administrative levels think creatively, and provide a work environment that encourages the adoption of creative ideas.