أثر الرشاقة التنظيمية على الحصة السوقية و الدور الوسيط للثقافة التنظيمية : دراسة تطبيقية في المصارف التجارية الأهلية في العراق

Abstract EN

The aim of this study is to investigate the impact of organizational agility on the market share and the role of organizational culture as a mediator variable in the Iraqi private commercial banks.

The publishing of this study included 40 private banks operating in Iraq.

The questionnaire was developed and the data were collected from different sources, and information were analyzed by set of statistical methods, such as Cronbach Alpha test, descriptive statistics, global exploratory analysis, natural data distribution test, and multiple regression analysis.

The results of the study showed that the practices of organizational agility on the market share in the Iraqi private commercial banks was high; also, there is an impact of organizational agility on the market share.

The study recommended taking into consideration the new methods in the field of strategic management, given the dynamic capabilities of the organization to achieve a sustainable competitive advantage