استخدام المؤسسات التطوعية الإماراتية لمواقع التواصل الاجتماعي في نشر ثقافة العمل التطوعي : دراسة تطبيقية على القائم بالاتصال

Abstract EN

The Research methods study aimed to identify how voluntary organizations' use social media sites to spread the culture of Volunteerism in the United Arab Emirates, by revealing the methods of voluntary organizations to motivate individuals to volunteer work, and monitoring the communication strategies used for voluntary organizations through social media pages, to spread the culture of this volunteer work.

The study relied on the media survey method by using the interviewer-based interview tool in some voluntary institutions (the study sample).

The results indicated that Instagram, Snapchat and WhatsApp are among the most important social networking sites, on which organizations rely to spread the culture of volunteerism.