"الإعلام و التواصل" في العصر النبوي : من تلقائية الفعل إلى الاستثمار الدعوي و تحفيز آليات الإبداع

Abstract EN

The need for human communication with each other and with its surroundings has led them to innovate in a variety of ways to achieve this purpose.

It is the human instinct that aims at coexisting with different social components imposed on them to deal with the messages of all these components, which may not be absorbed by everyone if he does not possess the ingredients, bases and pillars that help in the communication act and shaking its mechanisms.

Yet, the Prophet (may the peace and blessings of Allah be upon him) was a model who possessed this communication endowment.

He turned it into a media act that transcends the limits of space, time and creative mechanisms.

It also made the message, which can understand intellectual and complex differences, clear in every recipient.

What is more, it does not reproduce the communication speech that people may get bord of or refrain from it.

This creative diversity is what gave the media radiation through the stages of communicating the prophetic message.

On this basis, this research examines the forms of communication that have emerged through the personality of the Prophet (may the peace and blessings of Allah be upon him) and how he has developed them wisely to become what we call today the “media”, by referring to that era and comparing it with the real situation.

The prophetic stage knew an important progress in this aspect, which was achieved by divine guidance.