ثقافة الاستهلاك عند الشباب في المجتمع الليبي

Abstract EN

The Research problem is determined in the overall objective of the study which is revealing the features of consumption of the Libyan youth, and to achieve those objectives the next sub-objectives were made: 1 - Knowing the effect of Advertisement and Commercials on the culture of consumption on the Libyan youth.2 - Knowing the effect of imitation and simulation on the culture of consumption on the Libyan youth.

As for the matter of study concerns, based on the study goals, the researcher identified the main concern which is: What are the features of the culture of consumption with the Libyan youth.1 – What is the effect of Advertisement and Commercials on the culture of consumption on the Libyan youth? 2 -What is the effect of imitation and simulation on the culture of consumption on the Libyan youth? The research used a social survey methodology to achieve the study goals, All the data was collected from the social survey that was handed out to the targeted sample of (750) units in the city of Al-Gmel.

And to achieve scientific results for the study, Statistical methods were used to analyze the study data, and those results are: 1-The research concluded that there's a strong relation between the Advertisement, and Commercials with the Libyan youth, where the results revealed that the media and advertisement variety positively affects the culture of consumption, and the most effective method is the internet with (79% ).2-The research results indicated that there's a strong relation between imitation and simulation and the culture of consumption with the youth, where the results revealed that the most of research sample individuals confirmed that sometimes they purchase goods like their relatives and friends with (96.6% ).