أثر التخطيط الاستراتيجي في النجاح الاستراتيجي للدور الوسيط للعوامل التنظيمية : دراسة ميدانية في الجامعات الحكومية في شمال الأردن

Abstract EN

This study aimed to identify the impact of strategic planning on strategic success in the presence of organizational factors as an intermediate variable in public universities in northern Jordan.

The researcher used the descriptive analytical approach, and a questionnaire was developed to collect data.

The study sample consisted of (211) workers in the top and middle administrative positions in those universities, and the data was entered using the SPSS and Amos programs to conduct path analysis The study reached several results, the most important of which is the presence of a statistically significant effect at the significance level (α≥ 2020 of strategic planning with its combined dimensions (strategic vision, strategic goals, strategic analysis, strategic choice) in strategic success with its combined dimensions (effective implementation, horizontal organization, transformational leadership, continuous innovation) through organizational factors with their combined dimensions (human competence, financing, information, technology) in public universities in northern Jordan.

The study recommended the need for an increase in the focus of leaders in public universities in northern Jordan on developing a vision and mission for the future that raise the degree of predicting changes in the external environment and to analyze the weakness points in the internal environment in order to develop effective strategies that can better advance its management