رقمنة الإعلام : دراسة تحليلية لمفهوم الإعلام الرقمي و المداخل النظرية لدراسته و أبرز سماته

Abstract EN

Summary: Despite the great changes created by digital media in our lives today and the implications of its outstanding uses in fields around us, such as the educational, psychological, social, political, and economic fields, the concept of digital media is still very vague.

In addition, the vision on how to study social media is still unclear, especially in Arabic studies.

Therefore, this research aims to provide an analysis on the concept of digital media through defining the term "digital media" and explaining why we have used this term instead of new media, online media or social media.

It also aims to provide an analytical discussion about the most important theoretical approaches to the study of digital media and the views of the most famous thinkers in this context.

Besides, this research answers the question that always arises in any discussion about digital media: why are some media tools considered digital, and what distinguishes them from others? Addressing these issues will help provide a roadmap for the study of digital media.

The analysis of these points will also help to identify the basis on which we can begin to find answers through future studies and research on the questions that digital media has introduced.