دور الإعلام البيئي في تعميق الوعي الاجتماعي لمواجهة التلوث البيئي : دراسة ميدانية

Abstract EN

This study looks into the social awareness of the phenomenon of environmentalpollution in the urban community.

It is a field study about the city of Baghdad، thecapital of the Republic of Iraq.

The study aims to identify the social awareness ofenvironmental pollution and its root causes in addition to the role of the mass media، especially the environmental mass media، in making the public aware of theenvironmental culture together with all the accompanying social and health risks.

In conducting the study، he researcher has used four scientific methodologies، namely، the descriptive، the historical، the comparative، and the social surveymethodologies.

The study has also used the random class sample، and the studycommunity has been divided into (3) classes، namely، the upper، the middle، and thepopular classes.

A 2 % of each class sample has been extracted، and a sample of(481) male and female family heads has been obtained.

The study has reached a number of deductions including the following as examples.

A key deduction is that the wars to which Iraq has been subjected in recent historyare a main reason for the increased levels of environmental pollution.

This، in turn، has led to the occurrence of dangerous diseases such as physical deformity inaddition to social and psychological illnesses، including indifference and a weaksense of loyalty to the country and community.

Moreover، the study has found thatthe Iraqi mass media is too weak to create in the public a sense of socialenvironmental awareness and environmental culture.

In the light of the deductions reached by the study، a number of recommendationsand suggestions have been put forward.

Most prominent among these is the role ofthe family in raising the awareness of its children of the risks of environmentalpollution.

Second in importance is the necessity of designing curricula that aim topromote environmental education at all levels of schooling.

Such curricula shouldalso spread the media messages that show concern with the social awareness of theenvironment and should help to simplify these messages to ensure thatenvironmental awareness has been brought to all sections of society