التنوع الثقافي في المجتمعات الافتراضية

Abstract EN

The popularity of virtual societies has increased to the point that it has turned into a prevalent phenomenon in most parts of the world and attracts every day new participants who wish to enter a virtual community that has become an interactive arena in which the Internet user searches for his old friends and new friends.

Virtual communities are based on social networks.

The Internet has become an incredibly widespread global phenomenon; Sites such as MySpace, Facebook, hi5, Orkut, and Friendster now count hundreds of millions of their members all over the world, and the second generation Internet revolution has now reached the stage of a social upheaval, and is being enthusiastically embraced by young people around the world.

As for the incentives that drive people to subscribe to social networking sites, they are multiple and complex reasons, which can be divided in a way of excessive simplification, into two broad categories: professional and social incentives; Professionals who subscribe to sites like LinkedIn and LinkedIn do so primarily on the basis of mental accounts related to their own interests in their career, while most teens who gather "friends" on MySpace are not seeking to improve their career prospects; The main motivation behind their social interaction is their instinctive, irrational need to make social bonds based on shared values, beliefs, feelings, etc".

In our research, we will work on studying the structure of virtual societies, whether in terms of the technologies used or the conceptual and social aspect, and whether this structure contributes to the perpetuation of cultural diversity, or does it include the principle of flattening cultures and modeling them according to one template, using one language, common concepts, and one pattern of thinking.