التسويق الخفي : طرح نظري

Abstract EN

Highlighting the Stealth Marketing’s stat of art is the aim of this study, by revealing factors that give rise to its spread while it’s most important advantages/ disadvantages.

Stealth Marketing strategies are also listed in this paper.

Negative consumer responses are the main important results related to Stealth Marketing practices.

As a consequence ,when the consumer discover that they were deceived.

Because it’s inconsistent with marketing social Concept