دور سياسات التسويق السياحي في بناء اقتصاد سياحي منافس حالة دبي

Abstract EN

This paper aims to highlight the role of tourism marketing policies in building a competitive tourism economy in the case of Dubai.

The study focused on the most important elements that enabled Dubai to occupy a prominent position among international tourist destinations, ranking 4th among the best cities in 2016, In order to achieve the objectives of the study, the tourism marketing policies implemented by the Emirate of Dubai as well as the monitoring of tourists' flows to it, which is known forincreasing growth each year, is reflected in its ability to penetrate international tourism markets according to its vision to attract 20 million visitors in 2020.

The study concluded that the adoption of Dubai's tourism marketing policies to improve the quality of its tourism product at the global level, which increases economic income and contributions to the diversification of sources of income.