علاقة الاستثمار الرياضي بتحسين أداء الموارد البشرية في المنشآت الرياضية

Abstract EN

The study aims to highlight the relationship between sports investment and sports facilities and its role in improving the performance of human resources in the compound of Mohammed Boudiaf in Algiers.

The study dealt with sports marketing, which is considered an element of sports investment and its role in financing sports facilities, The survey sample included 30 individuals among the directors and heads of units.

The descriptive approach was used to suit the nature of the study to be carried out.

For statistical data using two methods represented by the percentage and Ka 2, by the statistical program Spss.

The results resulted in the response of the sample, which means achieving the two hypotheses without the third hypothesis, which was denied by the sample of the study not to give importance to investment in human resources.

The importance of investing in the capital of the human resource in order to improve the performance of sports.