إستدامة منظمات الأعمال كإستراتيجية جديدة لتحقيق الميزة التنافسية

Abstract EN

The aim of this paper is to study the relationship between organizational sustainability and the results of business organizations, with a focus on their role in facing the challenges of their environment from economic, social, political and cultural changes through a proactive approach that enables them to achieve competitive advantage, especially with the currents of globalization and other factors.

The traditional business known for the many crises and scandals and loss of confidence in the business, which led to the growing demands for the need to change the context in which the organizations were working under the cover of unrestricted capitalism, where the pressures placed on large marginal organizations By its governments, consumers, employees and investors to adopt ethical and sustainable practices based on the commitment to monitor the impact of its activities on the environment and society, rather than accepting sufficient reports on financial performance.