الجودة الشاملة كإحدى إستراتيجيات التغيير التنظيمي

Abstract EN

Today's institutions operate under changing circumstances and an unstable environment imposed on them by new restrictions, including globalization in all its forms and manifestations, information explosion, information and communication technologies, law changes and cultural exchanges, and change management and organizational development operations will remain one of the most important challenges facing leaders in business organizations, given what planning processes require It can mobilize diverse resources to implement these plans to enable positive interaction with the constant changes at the level of internal and external work environments, by seizing opportunities and minimizing the impact of external threats, rationalizing the exploitation of strengths, and finding appropriate and rapid solutions to weaknesses.

Currently, the organizations focus their attention on adopting the approach to total quality management, because it is the only way, which guarantees its survival and continuity in today's world, which is based on the globalization of the economy, the continuous development, intense competition, the opening of global markets, and the globalization of foreign trade.

This modest study aims to provide the intellectual and philosophical framework for managing organizational change by discussing some concepts that we consider necessary to understand the dimensions of change and overall quality, and highlight the benefits of their application, and their significant impact in creating the appropriate organizational change to support the organization's competitive center, improve quality, and achieve excellence