التسويق الإقليمي و علاقته بالتنمية المحلية

Abstract EN

Local development is influenced by many factors, including local and international characteristics of the region, its potentials, ways to invest in it and enhancing its image and identity.

Among the ways to achieve this development is to rely on regional marketing, which represents a project to invest in the region.

We have concluded that regional marketing offers new and effective solutions to improve the region's performance and development, through real-time analysis of the region and its components as a marketing product, enhancing the attractiveness of the region, building and promoting a regional image, developing tools and techniques for tourism investment, and developing the infrastructure components of the region.