استخدام وسائل التواصل الاجتماعي في أنشطة العلاقات العامة في المكتبات المركزية الجامعية العراقية

Abstract EN

The aim of this research is to know the extent to which social media is used as common applications on the internet to implement activities related to public relations programs for central libraries in Iraqi universities, and to achieve communication and interaction with the beneficiaries.

the research also aimed to know the application most used to implement these activities and programs in these libraries, as well as doing an analysis the official websites of the Iraqi university libraries which are among the most important applications through which the technical and service activities of the library are announced, also the level of its interaction with the beneficiaries, as well as identifying the problems and challenges that prevent the use of social media applications in the library and finding solutions to them.

a descriptive and analytical survey method was used for the purposes of this research, and a number of tools were adopted to collect data and information, such as a questionnaire, a website analysis form, interviews and observation.

among the most important results of the research were: 1.

most of the Iraqi university libraries did not use social media and do not employ them to activate public relations activities, despite being effective tools in this field.

2.

there is a weakness in the use of social media in public relations programs and related activities in university libraries, as a small percentage of libraries use specific types of these applications.