التسويق السياحي الأخضر كنمط لترقية الوجهة السياحية المستدامة بالإشارة إلى تجربة دار زغوان بتونس

Abstract EN

Through this research paper, we will try to explain a modern type of tourism which is “ green tourism marketing” that has become popular among tourists who are interested in eco friendly tourism products.

They prefer sustainable tourism destinations and avoid tourism that harms nature and destroys the cultural and historical heritage.

That’s why tourism responsibles are obliged to design tourism marketing which corresponds with this category of tourists and we will refer to the experience of Dar Zeghouan in Tunisia in that domain.