العولمة الثقافية و تشكل أذواق الشباب الجامعي الجزائري : دراسة ميدانية على عينة من طلبة قسم الإعلام و الاتصال بجامعة جيجل

Abstract EN

This study aims to determine the role of cultural globalization in shaping the tastes of young people whose interests and tastes for things and beauty are notably different, However, with the emergence of cultural globalization and its use of many means to attempt to penetrate the culture of target societies to unify the tastes of individuals and the interests of the masses, and whatever the goals of globalization, it does not achieve its target without the astonishing development of media and communication, which constantly work to transfer cultural alternatives such as values, customs and traditions, and to promote consumer products that do not correspond to the Arab environment This generated in young people a tendency to appreciate the culture of others, whether related to ways of thinking or lifestyles and behaviours, which led to the falsification of their consciousness and lost the ability to think correctly, and negatively affected their sensual and aesthetic tastes in judging things.

In order to respond the problematic, we relied on the descriptive approach, which is suitable for studying current phenomena and revealing their effects.

The intentional sample and the questionnaire were also used as tools for data collection and answering the study questions The study concluded that the means of globalization have a major role in reshaping the tastes of young people according to the fashion promoted by the creators of culture in Western countries.