دور العلاقات العامة في تحقيق التكامل بين تخصصات الاتصال في المؤسسة في ظل سياسة الاتصال الشامل : مقال تحليلي

Abstract EN

Communication has an important role in all organizations, but it faces many challenges due to the fact that there are many specialties in the field, and a variety of activities led by communication specialists, add to that the limited budget forwarded to communication programs.

Here the talk about total or integrated communication begins, but it s only theoretic.

Because it s difficult to achieve coherence and unity in performing and excuting many programs that are designed for many publics.

Here we suggest that the public relation division takes on the role of leadership, guidance and controle in executing the policy of integrated communication.