صحافة المؤسسة : أسسها و منطلقاتها الفكرية

Abstract EN

This scientific article seeks to know closely an important form of public relations in the institution, which is the institution's press, as it is a form of communication that defines the communication policy of the institution, and links the institution with its internal and external audience.

We tried through this article to approach the concept of institution press, then we spoke of its historic and the role of public relation in the foundation of institution press, then we talked about artistic and technical aspects of this form of press and its types, then its communicative and social functions, and finally we touched upon its institutional stakes.