الهوية المؤسساتية : إشكالية المفهوم

Abstract EN

This study aims to recognize corporate identity as relatively recent academic term, and communicated practice which has imposed its pivotal presence in institutional work, by examining the concept of corporate identity and the various problems which accompanied this concept, in monitoring its intersections with similar concepts that could confuse the originality of the concept and confuse its identity, Than we arrived the most important articulations of corporate identity by analyzing it down into its basic dimensions.

Finally identify to suitable methods and uses manage identity including institutional space