الاتجاهات : مقاربة نظرية

Abstract EN

This study aims to address what trends are, their development, the difference between trends and their relationship to other concepts, their characteristics, and the reminder of their types and functions, and focus on their components, stages of formation and growth of trends, and ways to change and measure them.

It is that these different thoughts, feelings and reactions towards this topic remain in constant change all the time, and do not stop at a fixed boundary, so the first and basic task in measuring the trend is trying to decipher this interconnectedness and simplify this complexity.

When trying to measure the trend, we may encounter more confusion.

Measuring the trend requires us to know precisely what increases its measurement, As trends have many characteristics, however, when scientists use the term trend, they often refer to the evaluative and evaluative characteristic of the trend, the discretionary characteristic of the trend indicates the extent to which an individual feels about something in terms of whether this feeling is positive or negative, with him or her or Against him, good or bad, preferred or not, favorable or against.

Thus, most trend scales are designed to measure the estimated characteristic of trends.