تجربة إسقاط نموذج القوى الخمس لربحية القطاع على التسويق بالعلاقات وولاء الزبون

Abstract EN

We can consider the loyalty of customer as a "delayed profit", and as a closer view on the influential factors on the decisions of the customer's loyalty, we will find that it's much closer to the influential factors of the profit of sector those were suggested by Michael porter in his famous model "five forces".

based on previous, it becomes possible to project the five forces model on the relationship marketing and the loyalty of customers since both are profit (somehow) and both could be influenced by almost same factors.