مساهمة الابتكار التسويقي في الحد من انتشار فيروس كورونا COVID-19

Abstract EN

This study aims to try to find out the mechanisms for innovative marketing that can limit the spread of the COVID-19 virus, by presenting various areas in which marketing innovation can influence and make it limit the transmission of infection through people or products, especially since the only urgent need that makes people they go out from their homes to purchase various necessities from the necessities of life (products whether they are goods or services), and offer some examples that have been applied in the field, with some suggestions that can be adopted by various organizations to limit the spread of the virus on the one hand and ensure its continuity and serve its customers from on the other hand.