
Directing consumers behavior toward the adoption of eco friendly products : a survey of economics faculty students at Ouargla university (UKMO)
Joint Authors
Khwildat, Salih
Haddadi, Abd al-Latif
Bala, Ahmad
Source
Revue Algérien de Développement Économique
Issue
Vol. 8, Issue 2 (31 Dec. 2021), pp.361-374, 14 p.
Publisher
Publication Date
2021-12-31
Country of Publication
Algeria
No. of Pages
14
Main Subjects
Economy and Commerce
Earth Sciences, Water and Environment
Topics
Abstract EN
recent decades have undergone a positive and noticeable growth in attitudes and knowledge among consumers who are Environmentally sensitive.
under that, consumers behavior has a directly affects the values and beliefs, which is related to green buying.
This study aims to examine the influence of key variables such as Environmental Knowledge, Eco labeling, and Green advertising, green pricing on the consumer behavior for adopting eco products.
Additionally, unlike former studies, the current study explores The effect of the general consumption environment on green buying behavior.
Data was collected by survey from 400 students, the sample covers a variety of economics department (students of Master 1 and 2.
).
The survey generated 363 usable questionnaires – a response rate of over 90.
75%.
, The survey data were examined and interpreted using the SPSS (version 25.
0, IBM Corp.
, 2017).
The results of study showed that Green advertising (GA) and green Pricing (GP) are the major factors that affect the consumers behavior (CB) of the students.
Environmental knowledge (EK) and Eco Labeling (EL) also have a significant and positive impact on the consumers behavior (CB).
It could also be noted that the demographic variables (gender, age, Buying Frequency, and monthly income) had no effect on the behavior of students, as they have sufficient knowledge of environmental problems and are very willing to pay for environmentally friendly products.
American Psychological Association (APA)
Khwildat, Salih& Haddadi, Abd al-Latif& Bala, Ahmad. 2021. Directing consumers behavior toward the adoption of eco friendly products : a survey of economics faculty students at Ouargla university (UKMO). Revue Algérien de Développement Économique،Vol. 8, no. 2, pp.361-374.
https://search.emarefa.net/detail/BIM-1296961
Modern Language Association (MLA)
Khwildat, Salih…[et al.]. Directing consumers behavior toward the adoption of eco friendly products : a survey of economics faculty students at Ouargla university (UKMO). Revue Algérien de Développement Économique Vol. 8, no. 2 (2021), pp.361-374.
https://search.emarefa.net/detail/BIM-1296961
American Medical Association (AMA)
Khwildat, Salih& Haddadi, Abd al-Latif& Bala, Ahmad. Directing consumers behavior toward the adoption of eco friendly products : a survey of economics faculty students at Ouargla university (UKMO). Revue Algérien de Développement Économique. 2021. Vol. 8, no. 2, pp.361-374.
https://search.emarefa.net/detail/BIM-1296961
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 371-373
Record ID
BIM-1296961