الأبعاد التفضيلية للعلامة التجارية و أهمية تنميتها : نموذج تجريبي لادراك تعزيز و تغيير علامة فايسبوك الى ميتا

Abstract EN

This research paper aims to show the importance of knowing the dimensions of the mental image of the brand, and then the possibility of distinguishing it from other competing brands and products in the market, and also working to enhance the position of the brand and its effective development and increase its cognitive factor among individuals.

In order to support institutions, their success and their continuity in the market, the brand is used and distinguished thanks to the interrelationship between the dimensions of the mental image and its positive impact on the consumer