دور التسويق الأخضر في تحقيق التنمية المستدامة : عرض مجموعة من التجارب الدولية

Abstract EN

Present study treats the concept of green marketing as a strategic enter allows to nations to get continual development, and that from incorporating the elements of green marketing mixture which are (green product, green pricing, green spreading, green distributing), and clarifying know these elements are participating in continual development with its dimensions which are (environmental dimension, economic dimension and social dimension).

After, comparing theoretical concepts with succeeding world experiments in green marketing field in order to clarifying, the faces of overlapping between practicing green marketing and achieving continual development.

We reached that green marketing is from present indicators for continual development because, its activities reflects to the positive on the environment, economic and society together.