دور المقارنة المرجعية في دعم الميزة التنافسية : دراسة حالة فندق تافنة-مغنية

Abstract EN

Benchmarking is one of the most important management tools in today’s world.

The use of benchmarking helps to achieve the best performance of the economic institution.

This study aims the role of benchmarking in determining the competitive advantage and using it effectively to reach the best possible performance.

The study was based on a questionnaire that was distributed to 50 workers in Tafna Hotel, Maghnia .

The results of the study refut that there is integration between the Benchmarking and Competitive advantage in Tafna Hotel.

We concluded that this tool has a major role in improving the performance of enterprise based on some of the global performance criteria