التسويق السياسي الإلكتروني في الدول الناشئة : حالة دول إفريقيا

Abstract EN

Social media has become one of the most important indicators of the digital environment in the world today, connecting different parts of the world to their different cultures and identities.

Its communication characteristics has employed in many areas of life, especially in politics, where it has become an influential force in electoral propaganda.

This study highlighted the reality of political marketing through social media in African countries.

Although its digital environment is emerging and in the stage of formation, this did not prevent it from playing an active role in election campaigns, especially since it has eliminated the dominance of the official media in the electoral landscape and opened up broader areas for political expression and exchange.