أهمية تحليل سووت SWOT في المؤسسة الاقتصادية لتحقيق الميزة التنافسية : حالة شركة هواوي للهواتف الذكية نموذجا

Abstract EN

This study aimed to know the importance of the use of SWOT analysis in the economic institution and how it can help to gain a competitive advantage, as Huawei has been adopted for smart phones as a model for a company that obtained competitive advantage by relying on SWOT analysis, and the study recommended: the economic institutions must know Strengths, weaknesses, opportunities and threats in order to obtain a competitive advantage and strive to continuously monitor changes in the elements of the internal environment and the external environment, both public and private, to be the basis for the development of successful interactive relationships with the aim of maximizing the use the assets it possesses and the opportunities offered by the external environment for economic institutions