أهمية الابتكار الأخضر في التحول نحو الاقتصاد الدائري لحماية البيئة و تحقيق التنمية المستدامة : دراسة حالة شركة ناتورا

Abstract EN

JEL: Q2, Q5, Q55Through this research, we aim to demonstrate the need to preserve the environment by accelerating the transition to a circular economy, and relying on green innovation that uses resources in the best possible way and for the longest possible time.

We relied on the descriptive approach that fits with the topic of the research, in addition to the case study approach through the case study of the "Natura" company specialized in the field of cosmetics and perfumes, and its reliance on green innovations, whether in processes or products, or at the level of the level of the organizational structure.

And at the end of the research, we concluded that Natura Company was able to a large extent successfully in the transition from a linear economy to a circular economy, and green innovation is one of the most important mechanisms that helped it.