Adopting blue ocean strategy to break the competition and create value innovation : case study of sun circus company
Joint Authors
Source
Administrative and Financial Sciences Review
Issue
Vol. 5, Issue 2 (31 Dec. 2021), pp.440-454, 15 p.
Publisher
University of Eloued Faculty of Economics Commercial and Management Sciences
Publication Date
2021-12-31
Country of Publication
Algeria
No. of Pages
15
Main Subjects
Topics
Abstract EN
This study attempts to highlight the “Blue Ocean Strategy” as one of the most important modern strategies capable of tackling the dangers of intense competition in the Red Oceans.
Indeed, it has been noted that this strategy plays an important role in the creation of Value Innovation through the four dimensions that underlie it (ERRC: Eliminating, Reduction, Raising and Creativity).
Finally, the study presents the experience of "Sun Circus" Company as one of the successful experiences for creating Blue Ocean in already declining and saturated industry.
The study concludes with the presentation of relevant results and recommendations that can help companies better adapt to and adopt the Blue Ocean philosophy.
American Psychological Association (APA)
Hamra, Yusra& al-Qasabi, Ilyas. 2021. Adopting blue ocean strategy to break the competition and create value innovation : case study of sun circus company. Administrative and Financial Sciences Review،Vol. 5, no. 2, pp.440-454.
https://search.emarefa.net/detail/BIM-1298137
Modern Language Association (MLA)
Hamra, Yusra& al-Qasabi, Ilyas. Adopting blue ocean strategy to break the competition and create value innovation : case study of sun circus company. Administrative and Financial Sciences Review Vol. 5, no. 2 (2021), pp.440-454.
https://search.emarefa.net/detail/BIM-1298137
American Medical Association (AMA)
Hamra, Yusra& al-Qasabi, Ilyas. Adopting blue ocean strategy to break the competition and create value innovation : case study of sun circus company. Administrative and Financial Sciences Review. 2021. Vol. 5, no. 2, pp.440-454.
https://search.emarefa.net/detail/BIM-1298137
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 453-454
Record ID
BIM-1298137