استخدام شبكات التواصل الاجتماعي في مجال العلاقات العامة : دراسة تحليلية لصفحة الفيسبوك بمديرية السياحة لولاية سطيف

Abstract EN

The current study in hand seeks to find out how the social Networking site, face book, Is used in the public relations sector by the tourism departement of setif by means of exploring the importance of the department's public relations th rough social Networking sites and the possible communication opportunities thry offer.

To This end, an anal tical study was conducted on the setif tourism department's face book page, and That was based on the data collected from a Survey and a content analysais of the page in addition to an interview in order to know how This institution uses face book in public relations.

The results show That the tourism departement of setif uses face book, primarily with 77, 94% to post their avertissements in addition to other posts, which occur once a Day and often consist of pictures alongside some editorials or emojis.