سيرورة الإدارة الاستراتيجية لتطوير الحرفة الأساسية لمؤسسة فينوس

Abstract EN

The study aims to know what the core business is and to know the relationship with core competence and core capacity, the field study has been done on Venus firms by identifying traditional, actual core business of Venus and the importance of the research and development to keep it on.

And the role of the resources and competency to develop the core business, we reach new core to skip insufficiency facing the firm’s in packaging used for her products, In addition providing some recommendations that benefit of the study.