تشخيص المسارات الفكرية لاستراتيجية المحيط الأزرق في مؤسسة بيمو لصناعة البسكويت : دراسة استطلاعية من وجهة نظر عينة من الإطارات الفاعلة في المؤسسة

Abstract EN

The study aimed to examine if the BEMO corporation has intentions to create its own blue ocean in the biscuit industry, by adopting the blue ocean strategy as an unconventional intellectual trend.

In this context, a model of six paths was designed, which serves as the intellectual basis for implementing this strategy and confirming these intentions.

These six paths were diagnosed, from the point of view of a sample of the pivotal frameworks, by surveying the degree of fit for their thinking patterns, where the results showed a strong fit with three intellectual paths, and a weak fit with three other paths, which left us to judge in general on the BIMO corporation that not It has an intention to implement or create a blue ocean, and its focus is primarily on how to succeed in competition (red ocean) rather than how to break out of it (blue ocean).