Creative advertising as a profitable tool in De-marketing : patagonia. Inc case study

Abstract EN

This article explores De-marketing creative advertising as a tool to improve sales and profits.

as De-marketing refers to a way for managers to cope with excess and / or undesirable demand for their products or services, many brands prove that De-marketing can be a profitable alternative.

Patagonia is a company, encourage customers not to buy their product; the brand uses De-marketing to manage the flow of its product, to keep it more sustainable and long last, Patagonia's De-marketing creative advertising campaigns enables Patagonia to interact more closely with customers and achieve both of the sustainability and profitability of its goals.